Branding & Identity
Brand Identity Loop: logo, colours, type and brand guidelines for a new business
The Brand Identity Loop gives a new or growing business a complete visual identity in two to three weeks: logo, colour palette, typefaces and a brand guidelines document. You get every file in every format for print, web and social, plus editable sources, so anyone you work with can use the brand correctly.
- Starting from
- $400 · ₹10,000
- Timeline
- 2–3 weeks
All prices are starting prices for the scope listed on each Loop. Your final price depends on your project and is confirmed in a written quote before work starts. Taxes such as GST are extra. Prices in ₹ are for businesses in India. Prices in $ apply everywhere else. Read the pricing terms. See every price.
Everything included in the price
- A short brand discovery workshop
- Three logo directions, one refined into your final logo
- Logo versions for light, dark and small sizes, plus an icon
- A colour palette and typefaces chosen for print and screen
- A brand guidelines document of 8 to 12 pages
- Business card and letterhead designs
- Every file in SVG, PNG and PDF, with editable Figma sources
Right for you if
- New businesses that need to look established from day one
- Growing companies whose logo was made in a hurry
- Founders preparing to raise money or pitch large clients
Not the right Loop if
- Naming a company from scratch: ask us about it on the call
- Full packaging design, which is scoped separately
From kick-off to The Tune-Up
Discovery workshop
A 60-minute session on who you serve, what you stand for and the brands you admire or want to avoid looking like.
Three directions
Three distinct logo and colour directions, each shown on real items like a website header, a shop sign and a social post.
Refine
You pick one direction and we refine it over two rounds of changes until it is right.
Guidelines and files
We write the brand guidelines and export every file you will need, organised and named so they are easy to find.
The Tune-Up
For 30 days after handover we check how the brand is being used, review your first posts, print proofs or signage, and adjust any file that does not work in practice.
Pick a build, or make your own
Add-ons taken with the Loop cost less than adding them after launch, because we plan and build them in the same run.
Your Loop₹16,500Flat ₹1,500 off
2–3 weeks for the Loop. 7 things included before any add-on.
- checkBrand Identity Loop₹10,000
- Bought separately
₹18,000- Taken with the Loop
- − ₹1,500
- Your Loop
- ₹16,500
Start with ₹8,250. The rest at launch.
All prices are starting prices for the scope listed on each Loop. Your final price depends on your project and is confirmed in a written quote before work starts. Taxes such as GST are extra. Prices in ₹ are for businesses in India. Prices in $ apply everywhere else. Read the pricing terms.
Under the hoodFor technical readers
Show the technical detailsHide the technical details
- Logos drawn as clean vectors and checked at 16 pixels for favicons and app icons
- Colours specified in HEX, RGB and CMYK, and Pantone where print needs it
- Text and background pairs checked for WCAG AA contrast
- Design tokens exported as JSON and CSS variables for your developers
- Typeface licences checked for web, app and print use
More on the stack we build on and how we handle security.
Build a Design System
Seven controls, one token layer, and a Download button that hands you the exact file you are looking at, the preview is the export, rendered.
Panel
Preset
Token layer
Type
Density
Export
8.2 KB · no dependencies, no build step.
Email it to yourself
OutletThis is the exported file, rendered
logixloops-design-system.html
Nothing in the preview was restyled by hand. Move a slider and the whole document follows, because every rule below :root reads a token instead of a value. Download it and check, the preview, the file, and the emailed attachment are the same string.
Before you start
Short answers to what people ask before they start. Anything else, ask us on the call.
How many logo options will I see?
Three distinct directions, each shown in real use rather than on a blank page. You choose one, and we refine it through two rounds of changes. If none of the three is right, a fourth direction is available as an add-on.
Will I own the logo and its copyright?
Yes. Copyright in the final logo and identity transfers to you on final payment, in writing. You can trademark it, change it or use it anywhere without asking us.
Can you design the brand if we already have a name and some colours?
Yes. We start from what you have, keep what is working and build the rest of the system around it. Many clients come to us with a name and a rough logo.
Loops people take next
Most businesses start with one Loop and add another when it pays off. These are the usual next steps from this one.
Brand Launch Loop
brand identity, website, social Loop and Google profile, launched together
Starting from$800 · ₹22,0005–6 weeks
Business Website Loop
a fast, search-ready website for a growing business
Starting from$500 · ₹15,0003–4 weeks
Online Store Loop
an online store that is quick to browse and easy to buy from
Starting from$1,000 · ₹30,0004–6 weeks
Six things you can hold us to
These come with every Loop, whatever it costs.
Price on the box
Every Loop has a published starting price, a fixed scope and a timeline.
One studio
Brand, tech and growth on one team, in one thread.
The Tune-Up
For 30 days after launch we measure, fix and tune with real data.
Built to be found
Every build ships ready for Google and AI search.
Yours from day one
Domain, code, designs and accounts are created in your name.
Talk to the builders
The people on the call are the people doing the work.
Start your Brand Identity Loop
Tell us what you are building. The first call is with the people who would build it.