AI & Automation
AI Assistant Loop: an AI assistant on your website that answers from your own documents
The AI Assistant Loop adds an AI assistant to your website or app that answers questions from your own documents, help pages and policies, and says so when it does not know. Built and tested in three to four weeks, it captures leads, books calls and hands over to your team with the conversation attached.
- Starting from
- $900 · ₹30,000
- Timeline
- 3–4 weeks
All prices are starting prices for the scope listed on each Loop. Your final price depends on your project and is confirmed in a written quote before work starts. Taxes such as GST are extra. Prices in ₹ are for businesses in India. Prices in $ apply everywhere else. Read the pricing terms. See every price.
Everything included in the price
- An assistant trained on up to 100 pages of your documents
- A chat window styled to your brand, on desktop and mobile
- Answers that link to the page they came from
- Lead capture and calendar booking inside the chat
- Handover to email, Slack or WhatsApp with the conversation attached
- An admin view to update documents without a developer
- A tested set of 50 real questions with expected answers
Right for you if
- Websites where people ask a lot before they buy
- SaaS and software companies with help documentation
- Teams answering the same support questions every day
Not the right Loop if
- Medical, legal or financial advice, which needs a licensed professional
- Sites with very little content: the assistant can only answer from what exists
From kick-off to The Tune-Up
Gather and sort
We collect your documents, help pages and policies, remove outdated ones and agree what the assistant must never answer.
Build
The assistant is connected to your documents and styled to your brand, with lead capture and handover set up.
Test
We run 50 real questions, check each answer against the one you expect, and fix the gaps before launch.
Launch
The assistant goes live on your site, with conversation logs your team can read.
The Tune-Up
For 30 days we review real conversations, fill gaps in the documents and tune the answers, then share what users asked most.
Pick a build, or make your own
Add-ons taken with the Loop cost less than adding them after launch, because we plan and build them in the same run.
Your Loop₹39,000Flat ₹2,000 off
3–4 weeks for the Loop. 7 things included before any add-on.
- checkAI Assistant Loop₹30,000
- Bought separately
₹41,000- Taken with the Loop
- − ₹2,000
- Your Loop
- ₹39,000
Start with ₹19,500. The rest at launch.
All prices are starting prices for the scope listed on each Loop. Your final price depends on your project and is confirmed in a written quote before work starts. Taxes such as GST are extra. Prices in ₹ are for businesses in India. Prices in $ apply everywhere else. Read the pricing terms.
Under the hoodFor technical readers
Show the technical detailsHide the technical details
- Retrieval-augmented generation with hybrid keyword and vector search
- Answers grounded in retrieved passages, with citations and a refusal path when confidence is low
- An evaluation set run before launch and after every document or prompt change
- Prompt-injection defences and rate limits on the public endpoint
- The model chosen for cost and quality, with usage billed to your own API account
More on the stack we build on and how we handle security.
Train the Classifier
A real Naive Bayes model, fitted in your browser. Add a training example and watch the vocabulary, the held-out accuracy, and the per-word evidence all move.
Try a ticket
Token attribution
invoicechargedseatsneverpleaserefundpayment
Shading is the log-likelihood ratio between the winning class and its closest rival, the quantity that actually decided it. 7 of 7 tokens are in the vocabulary.
Posterior
Billing100.0% · log -29.5
Access0.0% · log -41.5
Feature0.0% · log -42.8
Bug0.0% · log -44.5
Routed to Billing, 100.0% clears the 70% bar, so no human touches it.
48
Documents
241
Vocabulary
100%
Held-out acc.
Confusion matrix
Trained on 32, scored on 16 it has never seen.
| actual ╲ predicted | Bill | Acce | Bug | Feat |
|---|---|---|---|---|
| Billing | 4 | 0 | 0 | 0 |
| Access | 0 | 4 | 0 | 0 |
| Bug | 0 | 0 | 4 | 0 |
| Feature | 0 | 0 | 0 | 4 |
Strongest terms
No inference API is being called, the model is fitted here, in your browser, from 48documents. The seed corpus separates cleanly, so held-out accuracy starts high; that is a statement about the corpus, not a promise about your sentence. Type something genuinely ambiguous, “the invoice page crashes” and watch it commit to the wrong class with real confidence. A demo that cannot be wrong is not showing you a model.
Before you start
Short answers to what people ask before they start. Anything else, ask us on the call.
Which AI model does the assistant use?
We choose per project, usually from Anthropic, OpenAI or Google, based on answer quality and cost for your documents. The API account is in your name, so you see and control usage, and the model can be swapped later without a rebuild.
How much does an AI assistant cost to run each month?
Usually little for a business website, because each answer costs a fraction of a cent to a few cents in model usage. We estimate your monthly cost from your traffic before you start, and set a spending limit on your account.
Is our data used to train the AI model?
No. We use business API terms under which providers do not train their models on your data, and your documents stay in storage you control.
Loops people take next
Most businesses start with one Loop and add another when it pays off. These are the usual next steps from this one.
WhatsApp AI Loop
an AI agent on WhatsApp that answers, books and sells around the clock
Starting from$600 · ₹20,0002–3 weeks
Plus Meta's message charges, billed to you directly.
Workflow Automation Loop
your repetitive admin, done automatically between the tools you already use
Starting from$300 · ₹10,0002–3 weeks
Business Website Loop
a fast, search-ready website for a growing business
Starting from$500 · ₹15,0003–4 weeks
Six things you can hold us to
These come with every Loop, whatever it costs.
Price on the box
Every Loop has a published starting price, a fixed scope and a timeline.
One studio
Brand, tech and growth on one team, in one thread.
The Tune-Up
For 30 days after launch we measure, fix and tune with real data.
Built to be found
Every build ships ready for Google and AI search.
Yours from day one
Domain, code, designs and accounts are created in your name.
Talk to the builders
The people on the call are the people doing the work.
Start your AI Assistant Loop
Tell us what you are building. The first call is with the people who would build it.